DUENDE

story + strategy + design

Duende is a creative consultancy based in San Francisco. We strive to create beauty and facilitate sensemaking through story-driven, strategic, collaborative design.

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Linda Rogers

by Amy Wu

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What is duende?

Tener duende ("to have duende") is to have authentic power, soul, or magic. The storied term has roots in flamenco and derives from el duende, a mystical creature or sprite in Spanish mythology. The poet Federico García Lorca presented the aesthetic theory of duende in his famous 1933 lecture, Juego y teoria del duende (Play and theory of the duende).

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