DUENDE

story + strategy + design

Duende is a creative consultancy based in San Francisco. We strive to create beauty and facilitate sensemaking through story-driven, strategic, collaborative design.

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We help people reimagine creative challenges.


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    Tools

    DIY Strategy / Culture v2.0 — Available Now!

    Our goal with these toolkits is to help everyone get better at doing strategy and culture work with their groups.

    Library

    Ant Brain

    Ant Brain

    Some years ago, I drew a series of ant cartoons to illustrate Eugene Eric Kim’s talk on collective intelligence. In conceptual research, I came across multiple references to the trippy trivia that an ant colony is the neuronal equivalent of a human brain.

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    Mindset Cards

    Mindset Cards

    A tool for building, transforming, and assessing culture in groups. Mindset Cards are part of the DIY Strategy/Culture Toolkit.

    What is duende?

    Tener duende ("to have duende") is to have authentic power, soul, or magic. The storied term has roots in flamenco and derives from el duende, a mystical creature or sprite in Spanish mythology. The poet Federico García Lorca presented the aesthetic theory of duende in his famous 1933 lecture, Juego y teoria del duende (Play and theory of the duende).

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    Duende
    535 Mission Street
    San Francisco, CA 94105
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      © 2006-2018 Duende. Except where otherwise noted, content on this site is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.