DUENDE

story + strategy + design

Duende is a creative consultancy based in San Francisco. We strive to create beauty and facilitate sensemaking.

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We make beautiful things that help you ignite the change you want to lead.

We partner with executives and changemakers to design the materials and processes they need to be more impactful in their leadership. From websites to offsites, with Duende as your design partner, you'll find it easier to share and implement your most important ideas.
Learn more about how we work. >

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    Tools

    Gathering in the Time of Covid-19

    A series of white circles 10 feet (3.0 m) in diameter, spaced 8 feet (2.4 m) apart, are painted on the grass at Mission Dolores Park in San Francisco to encourage social distancing during the COVID-19 pandemic. Many of the circles were in use on Memorial Day. Edited version with highlights suppressed.

    Months into this pandemic, there’s still so much we don’t know about the virus, even as communities move to “reopen.” I made this tool for my family to help us make consistent choices as a household.

    Library

    Ant Brain

    Ant Brain

    Some years ago, I drew a series of ant cartoons to illustrate Eugene Eric Kim’s talk on collective intelligence. In conceptual research, I came across multiple references to the trippy trivia that an ant colony is the neuronal equivalent of a human brain.

    Shop

    Mindset Cards

    Mindset Cards

    A tool for building, transforming, and assessing culture in groups. Mindset Cards are part of the DIY Strategy / Culture Toolkit.

    What is duende?

    Tener duende ("to have duende") is to have authentic power, soul, or magic. The storied term has roots in flamenco and derives from el duende, a mystical creature or sprite in Spanish mythology. The poet Federico García Lorca presented the aesthetic theory of duende in his famous 1933 lecture, Juego y teoria del duende (Play and theory of the duende).

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    P.O. Box 320273
    San Francisco, CA 94132
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